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World Health Worker Week 2017 Social Media Guide

WHWWeek social media


World Health Worker Week is an opportunity to mobilize communities, partners, and policymakers in support of health workers in your community and around the world. It is a time to celebrate the amazing work that they do and it is a time to raise awareness to the challenges they face every day. Perhaps most importantly, it is an opportunity to fill in the gaps in the health workforce by calling those in power to ensure that health workers have the training, supplies and support they need to do their jobs effectively.


Twitter Chat-Tuesday 4th April 1PM

  • Organizers: Frontline Health Workers Coalition and Johnson & Johnson
  • Co-Hosts: mPowering Frontline Health Workers, IntraHealth International,  RTI International, Jhpiego, Chemonics International
  • Moderator: Michael Bzdak, J&J
  • Hashtag: #WHWWeek  (primary ) #HealthWorkersCount (secondary/long-term)


Check the FHWC Blog throughout the week to read powerful stories about frontline health workers and the impacts they have in their communities.

Social Media Engagement

  • Twitter
  • Facebook
  • Instagram
  • Blogs/ Website

#HealthWorkersCount because…

We want to hear your reasons for why health workers matter. Print out this template, write down your reason, take a picture and share it with us and on social media. Encourage others to do the same!

Hashtags/ Tags

  • #HealthWorkersCount
  • #WHWWeek
  • #HealthWorkers
  • #Workforce2030
  • #MidwivesMatter
  • #InvestInHealthWorkers
  • #HWHeroes                                                                                         

Facebook Posts

  • Repost your organizations’ articles on Health Workers using the suggested hashtags.


  • Use images from your organization and messaging you would use for Twitter.  Include key hashtags, tag partners in the image.
  • Note: you cannot put a web link on the image description however you can include it in your bio.
  • USAID will have a week-long photo narrative on their Instagram account on healthcare workers and women working in the heart of the Ebola outbreak in three different countries.

Social Media Calendar

Download a copy of the social media calendar, including shareable graphics!

During WHWWeek

We will be posting about health workers and strengthening the global health workforce during WHWWeek on our Twitter and Facebook, and encourage members to tweet, blog, and share insights to help build this conversation.

Members’ Twitter Handles

The FHWC Members List is a feed that shows all of member accounts below.

Frontline Health Workers Coalition – @FHWCoalition
Abt Associates @abtassociates
American International Health Alliance – @AIHAGlobal
ACNM Midwives – @ACNMmidwives
Amref Health Africa –@AMREFUSA
Bill & Melinda Gates Foundation – @gatesfoundation
Chemonics – @Chemonics
FHI360 – @fhi360
GAPPS – @gappstweets
Global Health Council @GlobalHealthOrg
ICAP Columbia University – @ICAP_ColumbiaU
IMA World Health – @imaworldhealth
IMC – @IMC_Worldwide
IntraHealth Int – @IntraHealth
Jhpiego – @Jhpiego
JSI – @JSIhealth
Johnson & Johnson – @JNJGlobalHealth
Medtronic –@MDTPhilanthropy
mPowering Frontline Health Workers – @mPoweringHealth
ONE – @ONECampaign
1mCHW –@1Mhealthworkers
Pathfinder Int – @PathfinderInt
PSI – @PSIimpact
Resurge Int – @ReSurge
Save the Children –@SavetheChildren
Seed Global Health – @Seed_Global
Touch Foundation – @touchfoundation
THENet – @BjorgPalsdottir
University Research Co – @urcchs
USP – @USPharmacopeia
White Ribbon Alliance- @WRAglobal
Women Deliver –@WomenDeliver
World Vision – @WorldVision

USG and multilateral accounts :

@GHWNetwork – Global Health Workforce Network
@JimC_HRH – Jim Campbell
@USAIDGH – USAID Global Health
@CDCGlobal – CDC Global Health
@GHDatState – Office of Global Health Diplomacy
@AIDSFreeGen – USAID’s global HIV/AIDS project
@USAID, @HHSgov,
@DrMartinCDC – Rebecca Martin CDC
@NitaLowey – Rep Nita Lowey
@MarioDB ‏ – Rep Mario Diaz Balart