A new campaign launched today by EngenderHealth is asking, “WTFP!?” Good question. Where IS the family planning?!

From the beginning of time, women have wanted to decide for themselves if and when to have children. As a result, they’ve endured some of history’s worst contraceptives.

The WTFP?! campaign seeks to engage a new generation of women and men in the global family planning movement. In many countries, the widespread use of contraception has revolutionized women’s roles in society and the workplace. Yet, today more than 220 million women in developing countries want contraceptives and the means to plan their families, but lack access.

Visit the WTFP?! website here to learn more, take action and share the facts about family planning.