This article was originally posted on the Creative Associates International website.

From books and backpacks to classroom rehabilitation, private companies, including South Asia’s largest independent power producer HUBCO, are stepping up to support a culture of reading across the country.

To date, eight companies have formed partnerships with Pakistan Reading Project, an initiative which aims to improve the reading skills of 1.3 million children in grades 1 and 2 in public schools across the country. The project is funded by the U.S. Agency for International Development.

The private-public partnerships come at an opportune time when the country seeks to boost the educational outcomes of its millions of public school students.

“Public-private partnership is a pressing need of the time to promote the national agenda of quality education in public schools,” said Talha Saleem, Assistant District Commissioner of Hub, a city in Balochistan province, at the project partnership kickoff event last fall at the Government Boys High School in Lasbela district.

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