September 11, 2015

Positive Spin: New Digital Storytelling Project Encourages HIV Prevention, Testing, and Treatment

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Positive Spin is a digital educational tool that uses the power of personal stories and video to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The team worked with Federal colleagues, healthcare professionals, people living with HIV, and community-based HIV organizations to develop this project.

Positive Spin chronicles the true stories of five black, gay men who are living with HIV, and who have successfully navigated the continuum. Their personal narratives chart the course between their initial diagnosis with HIV and the final stage of the continuum—achieving viral suppression—which means that medication and treatment have helped them get their HIV disease under control.

A major part of’s mission is to help our colleagues and stakeholders learn how to use digital tools to extend the reach of their work.

The project also showcases the importance of offering content and videos in a format that is easy to use on mobile devices—and it supports President Obama’s HIV Care Continuum Initiative, the National HIV/AIDS Strategy, and the Digital Government Strategy.

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