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#ICMLive 2014 Engagement Kit



Social Media Toolkit

Download this toolkit as a pdf here

#ICMLive is an initiative coordinated by FHI 360, the International Confederation of Midwives (ICM), and Johnson & Johnson to provide live social media coverage of key conversations and presentations during the 2014 ICM Congress in Prague, Czech Republic.

This toolkit is meant to provide you with some suggested language about the initiative, key links to promote during the week of the conference, and photo tiles to enhance social media posts.

Key links

#ICMLive Sign-Up Form:
#ICMLive Hub:

Key handles

#ICMLive Core Team:

  • FHI 360 – @fhi360
  • J&J – @JNJGlobalHealth
  • ICM – @world_midwives
  • Girls’ Globe – @girlsglobe

ICMLive CAG partners:

  • Canadian Midwives Association – @CanadianMidwives
  • Direct Relief – @DirectRelief
  • Every Woman Every Child – @UnfEWEC
  • Family Care International – @FamilyCareInt
  • Gates Foundation – @GatesFoundation
  • Jhpiego – @jhpiego
  • MamaYe – @MamaYeAfrica
  • MCHIP – @mchipnet
  • Midwives & Evidence-Based Midwifery – @MidwivesMag
  • Save the Children – @SavetheChildren
  • Social Good Moms – @socialgoodmoms
  • UN Foundation – @unfoundation
  • White Ribbon Alliance – @WRAglobal

ICM Plenary Speakers:

  • Kate Gilmore, UNFPA – @UNFPA
  • Lisa Kane Low, University of Michigan College of Nursing, College of Women’s Studies – @UMichNursing, @umichWS
  • State of the World’s Midwifery (SoWMy) 2014 report launch – #SoWMy2014, @UNFPA
  • Debrah Lewis, VP, ICM – @world_midwives
  • Toyin Saraki, Wellbeing Foundation – @toyinsaraki, @wellbeingafrica
  • Cecily Begley, Trinity College Dublin College of Nursing – @tcdDublin
  • Ngai Fen Cheung, Chinese Maternal & Child Health Association – @ngaifencheung

Suggested tweets and Facebook posts


  • Midwives are crucial to reducing maternal and neonatal mortality. Join us for #ICMLive to help spread the word:
  • Have you signed up for the #ICMLive daily delivery yet? #MidwivesMatter
  • Get all news, photos & videos from the @world_midwives conf in Prague directly in your inbox. #MidwivesMatter #ICMLive
  • Visit the #ICMLive hub for all news, photos & videos from the @world_midwives conf in Prague June 1-5.
  • Did you know that appox 290,000 mothers die every year due to childbirth complications? #MidwivesMatter #ICMLive
  • Did you know that approx 3mil children die every year due to pregnancy & childbirth complications? #MidwivesMatter #ICMLive
  • The @world_midwives conf is happening in Prague June 1-5. Join us using #ICMLive to participate in the #midwife convo
  • 2/3 of maternal deaths could be averted w adequate access 2 midwifery care in a health system #MidwivesMatter #ICMLive

Facebook/Instagram posts:

  • The 30th @International Confederation of Midwives [TAG ORG] Congress is kicking off in Prague this weekend. Join the online conversation about how midwives are crucial to preventing maternal and newborn deaths by using #ICMLive on social media, and make sure to sign up for daily newsletters here!
  • Did you know: Up to two-thirds of maternal deaths could be averted if there was universal access to a well-educated, regulated midwifery workforce in a health system with adequate supplies. The 30th @International Confederation of Midwives [TAG ORG] Congress begins in Prague this weekend to discuss how we can enhance and expand the global midwifery workforce. Join the conversation online by using #ICMLive on Twitter, Facebook and Instagram, and read all news on the #ICMLive hub here:







Contact info

If you have any questions, please reach out to Leanne Gray at or Patrick McCrummen at

Thanks for supporting #ICMLive!



The International Confederation of Midwives (ICM) supports, represents and works to strengthen professional associations of midwives throughout the world. There are currently 116 Midwives Associations, representing 102 countries across every continent. ICM is organised into four regions: Africa, the Americas, Asia Pacific and Europe. Together these associations represent more than 300,000 midwives globally. / @world_midwives


The mission of Girls’ Globe is to raise awareness and educate others about global issues concerning the rights, health, and empowerment of women and girls. Girls’ Globe is a network of passionate people and organizations working to improve the lives of women and girls, and through it, change the world. / @girlsglobe


FHI 360 envisions a world in which all individuals and communities have the opportunity to reach their highest potential. Our mission is to improve lives in lasting ways by advancing integrated, locally driven solutions for human development.  / @fhi360


At Johnson & Johnson, Our Credo for responsibility inspires our strategic philanthropy to advance the health of communities in which we live and work, and the world community as well. We focus on saving and improving the lives of women and children, preventing disease among the most vulnerable, and strengthening the health care workforce.  Together with our partners, we are making life-changing, long-term differences in human health. / @JNJGlobalHealth