This post originally appeared on AIDS.gov

Are you using Facebook to spread the word about your special events? Whether it’s a National HIV Testing Day event, a World AIDS Day vigil, or your annual fundraiser, Facebook can be an effective way to increase exposure, engagement, and registrations for your event.

“We create a Facebook page for each event and share it with our friends and boost each event as needed. Facebook is a great way to keep potential guests in the know about all event details and to thank our sponsors and supporters. Importantly, it is a great way to spread awareness about our mission and goals while we share information about our events” – says Wendy Shea Gravele, Director of Development, AIDS Connecticut .

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