September 22, 2014
Written by Nick Kristoff
This post originally appeared on The New York Times here.
ALICIA KEYS is a superstar singer who has mostly kept her clothes on and gossip off. So what is she doing in this photo, dressed only in a peace sign?
Her answer has to do with the purpose of life. Last month, as she was sickened by grim news — from the shooting of Michael Brown in Ferguson, Mo., to the toll in Gaza and Syria — a friend of hers lobbed a provocative question about the meaning of our existence: Why are you here?
“Nobody had asked me that question before,” Keys recalled. It got her thinking about her mission in life, her legacy. She is one of the world’s best-known singers, but many of her songs have been about love or heartbreak. She has 35 million fans on Facebook and almost 20 million followers on Twitter, but she wasn’t leveraging that audience for some broader purpose.
So she is now starting a We Are Here movement to channel her music and her fans to social justice causes, from stricter gun laws to criminal justice reform, from gay rights to global girls’ education.
“I want to gather an army,” Keys told me. She wants to galvanize that infantry of fans from feeling frustrated about the world to improving it.
Keys is expecting her second child in December — the movement arises partly from her concern about the world that the child will inherit — so she decided to be photographed nude with a peace sign on her belly as an image of amity to kick off the effort.
“It’s time to get people’s attention,” she said. “People won’t be able to ignore this visual.”